| After a series of discussions with his then-employer, his boss not only supported the thought of a new company, but decided to invest in the startup operation. But this wasn’t just any employer; his boss was two-time NASCAR champion Terry Labonte. In 1993 Gaines and Labonte each kicked in $500, and incorporated The Sponsorship Services Group, Inc., now SSG/Brandintense. 50,000+ events and 7,000 oil changes later, SSG/Brandintense has become a pioneer in contemporary event and mobile marketing solutions.
SSG/Brandintense prides itself on partnering with some of the most prestigious brands and innovative agencies in the business. With over fifteen years of experience working with brand and agency partners, SSG/Brandintense has developed and executed some of the most creative event marketing programs in the industry.
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