| The 125-event Healthy Beginnings tour educated Hispanic consumers about health problems and married those problems to Kellogg's products as a solution. With a dynamic trailer set-up we staffed health care professionals at four separate tents; offering blood pressure, cholesterol, blood glucose and BMI screenings. |
Zumba is an upbeat fusion of Latin dance beats and fitness routines that get the heart pumping. For 4 years Zumba, sponsored by Kellogg's, toured the nation and raised health awareness among Hispanic consumers. |
When Kellogg's joined the Historically Black Colleges tour they did so with the high profile cast members of the movie Drumline. In downtown Atlanta alone, 10,000 individuals visited the Kellogg's footprint in one day to see the drumline and steppers. |
