| Sampling can be particularly effective when two non-competing brands team up to showcase their products; like Kellogg's cereal and Lactaid milk. |
The Goody's Girls visited local watering holes in race markets to distribute samples of the new Goody's Cool Orange Headache Powder and premium items. The tour hit race fans outside the track, away from all the other messaging, and added fun (and a good story) to a race fan's evening out on the town. |
The Sierra Mist Homerun Derby and Sampling Tour was a hit with over half a million Durham Bulls and over 500,000 baseball fans sampled ice cold Sierra Mist at the ball park. The Sierra Mist Homerun Derby was so popular and easy for the brand, Sierra Mist added additional compact interactive elements to the ballpark the next season. |
