Case Studies
3M: Logistics, Logistics, Logistics
3M wanted to take their exhibits to trade shows, convention centers and sporting events, each a unique environment. In order to educate and introduce consumers to 3M products, they needed marketing events that could fit in any venue their customers were found. First, from a sports and entertainment outlet, we expanded on their sponsorship in NASCAR, both through large scale [...]
Ingersoll Rand: Expert Brand Ambassadors for B2B Events
Ingersoll Rand wanted to strengthen its brand and generate impressions among professional engineers in conjunction with their release of the new QX Series of power tools. These are no ordinary tools: In 2014, they were named the Official Power Tools of NASCAR. Ingersoll Rand needed to place these items in the hands of the buyers and allow consumers to test [...]
Kellogg’s: A Deep, Rewarding Relationship
SSG/Brandintense and Kellogg’s have been partnered together for 22 years on many projects. Since the beginning of their business relationship, SSG/Brandintense has planned and executed simulator and show car events, mobile marketing initiatives, multicultural marketing, costume appearances, face painting events, product sampling and much more for Kellogg’s. In 2005, Kellogg’s came to SSG/Brandintense with the desire to implement and activate [...]
A Multicultural Approach to Healthy Beginnings
Challenge: Recognizing the unique needs of the Hispanic and African-American communities with regard to heart health and diabetes, Kellogg’s wanted a multicultural extension of its successful Healthy Beginnings program. Solution: In partnership with PULSE E, an 8-market, 125-event mobile tour was formed featuring Healthy Beginnings screenings that became an education event in retail store parking lots. A dynamic trailer setup featured 4 [...]