Sports and entertainment marketing lets you expand on sponsorships that already exist and take advantage of the exposure to give your customer a memorable interaction. By pairing your product with an event your customer is already passionate about, you bring the product to life in a unique and lasting way. SSG/Brandintense handles all the logistics of getting your product in front of the fans of a high-profile event.
The Goody’s Girls visited local watering holes in race markets to distribute samples of the new Goody’s Cool Orange Headache Powder and premium items. The tour hit race fans outside the track, away from all the other messaging, and added fun (and a good story) to a race fan’s evening out on the town.
