By bringing your product or service to wherever your customers gather—storefronts, sporting events, bars, even workplaces—our Brand Ambassadors are able to educate your customer face to face while generating excitement for your brand. This individual attention provides a face for your company to your customer, and our data collection programs can continue a lifelong relationship.
By bringing your product or service to wherever your customers gather—storefronts, sporting events, bars, even workplaces—our Brand Ambassadors are able to educate your customer face to face while generating excitement for your brand. This individual attention provides a face for your company to your customer, and our data collection programs can continue a lifelong relationship.
We target multicultural customers the same way we target any other customer, only our expertise in delivering culturally appropriate messages stir up excitement by showing the customer first and foremost that we speak their language. We have a specific competency in Hispanic and Spanish-speaking markets, but we are not limited—we’ve handled product launches outside the U.S. As a face-to-face event marketing agency, SSG/Brandintense makes your service or product part of your customer’s culture by doubling down on demographic research and the particular talents of our Brand Ambassadors.
A Multicultural Approach to Healthy Beginnings
Challenge: Recognizing the unique needs of the Hispanic and African-American communities with regard to heart health and diabetes, Kellogg’s wanted a multicultural extension of its successful Healthy Beginnings program.
Solution In partnership with PULSE, an 8-market, 125-event mobile tour was formed featuring Healthy Beginnings screenings that became an education event in retail store parking lots. A dynamic trailer setup featured 4 tents, each staffed by a healthcare professional and offeringg a different screeningg—blood pressure, cholesterol, blood glucose, and BMI. Bilingual signage and collateral materials helped educate consumers about hearth health and proper nutrition, while free photos with Tony the Tiger created a festive, family-friendly event.
Results: The mobile event attracted between 300 and 500 consumers per 5- hour event , building brand awareness for Kellogg’s and its adult cereals, as well as program partners Lactaid and Murray’s Sugar Free Cookies. The program drove incremental sales of the Kellogg’s Healthy Beginnings cereal brands, as consumers were required to purchase 4 qualifying cereals to receive cholesterol and glucose screening services. Finally, the program provided a valuable public relations platform in each city, enabling Kellogg’s to further enhance its reputation as a health and wellness resource for these underserved populations.
We offer a truly turnkey service with your mascots. We help you generate excitement, exposure and emotional connections with consumers of all ages. We handle requests through client-specific websites, maintain all appearances, communications with clients, maintenance, storage, shipping, scheduling, talent management and event execution. We even created mascots for companies that needed them (see our case study on 3M for more details). You tell us where your mascot needs to be and we handle literally everything else.
We offer a truly turnkey service with your mascots. We help you generate excitement, exposure and emotional connections with consumers of all ages. We handle requests through client-specific websites, maintain all appearances, communications with clients, maintenance, storage, shipping, scheduling, talent management and event execution. We even created mascots for companies that needed them (see our case study on 3M for more details). You tell us where your mascot needs to be and we handle literally everything else.
We offer a truly turnkey service with your mascots. We help you generate excitement, exposure and emotional connections with consumers of all ages. We handle requests through client-specific websites, maintain all appearances, communications with clients, maintenance, storage, shipping, scheduling, talent management and event execution. We even created mascots for companies that needed them (see our case study on 3M for more details). You tell us where your mascot needs to be and we handle literally everything else.
We offer a truly turnkey service with your mascots. We help you generate excitement, exposure and emotional connections with consumers of all ages. We handle requests through client-specific websites, maintain all appearances, communications with clients, maintenance, storage, shipping, scheduling, talent management and event execution. We even created mascots for companies that needed them (see our case study on 3M for more details). You tell us where your mascot needs to be and we handle literally everything else.
We offer a truly turnkey service with your mascots. We help you generate excitement, exposure and emotional connections with consumers of all ages. We handle requests through client-specific websites, maintain all appearances, communications with clients, maintenance, storage, shipping, scheduling, talent management and event execution. We even created mascots for companies that needed them (see our case study on 3M for more details). You tell us where your mascot needs to be and we handle literally everything else.
We offer a truly turnkey service with your mascots. We help you generate excitement, exposure and emotional connections with consumers of all ages. We handle requests through client-specific websites, maintain all appearances, communications with clients, maintenance, storage, shipping, scheduling, talent management and event execution. We even created mascots for companies that needed them (see our case study on 3M for more details). You tell us where your mascot needs to be and we handle literally everything else.
We offer a truly turnkey service with your mascots. We help you generate excitement, exposure and emotional connections with consumers of all ages. We handle requests through client-specific websites, maintain all appearances, communications with clients, maintenance, storage, shipping, scheduling, talent management and event execution. We even created mascots for companies that needed them (see our case study on 3M for more details). You tell us where your mascot needs to be and we handle literally everything else.
